Marketing Resources

Core Principals of Effective Campaigns

Examples of Typical Campaign Mistakes

Objectives, Goals and Evaluation Metrics

• Example Enrollment Impact Analysis

• Example Key Indicators

Hiring Professionals

• Working with Advertising/Public Relations Agencies (Adobe Acrobat)

• Sample RFP (Microsoft Word)

• Legal Issues - Intellectual Property Factoids

• Selecting a Vendor

• Lessons Learned

Designing Messages and Themes

• Model for pre-testing messages

Reaching Your Target Audience

• Guidelines for identifying best media channels

• How to Make Media Buys

• Example Grassroots Outreach Efforts

Case Studies of Successful Campaigns and Adult Learning Initiatives

For more information, e-mail electroniccampus@sreb.org.